Core Competencies
What You'll Learn
✓Digital marketing overview and strategy
✓Social media marketing (Facebook, Instagram, WhatsApp, TikTok)
✓SEO basics - Getting found on Google
✓Email marketing fundamentals
✓Content marketing and copywriting
✓Google Analytics and tracking
✓Paid advertising (Google Ads, Facebook Ads)
✓Building a marketing strategy for business
Tuition & CertificationEnroll Now in Digital Marketing Basics →Chat with Course Advisor
7,500 KES
✓ 2-Part Installment Plan via M-Pesa Available
Duration:2 weeks
Format:Online, Self-paced
Instructor Support:WhatsApp + Email
Certificate:Verified Digital & Printable
Weekly Syllabus
Course Curriculum
Hands-on modules designed for direct application on practical projects.
1
Week 1: Digital Marketing Fundamentals
•Module 1: Digital marketing overview and strategy
•Module 2: Social media platforms (Facebook, Instagram, TikTok, WhatsApp)
•Module 3: Creating engaging content and copywriting basics
•Assignment: Create a social media post that sells
2
Week 2: Advanced Digital Marketing
•Module 1: SEO basics - Keywords, on-page optimization, analytics
•Module 2: Email marketing and lead generation
•Module 3: Google Analytics and tracking results
•Final Project: Create a digital marketing plan for a business
Target Audience
Who Should Enroll?
Business Owners
Grow online presence
Social Media Managers
Upskill your craft
Career Changers
Enter marketing field
Freelancers
Market yourself better
Financial Inclusion
Transparent Payment Plans
Choose the option that fits your cash flow. Zero interest on split installments.
Ready to Start Learning?
Join smart learners across Kenya today. Gain verified skills with dedicated mentorship.
Limited intake: First 50 students get 30% off!